I stumbled upon this great video by Lewis Howes that – in all its snappiness (5:48) – has eight excellent tips to help you get started doing self promotion/personal branding using social media…and I assume the tips work equally well if you’re promoting your company and/or concepts. The video is almost a year old but was recently promoted by Guy Kawasaki which is probably why it surfaced in a blog entry on Harvard Business Review (great site btw – Elisabeth, thanks for the recommendation).
For those of you reading this at work (or other places where playing a video with the sound on is not a very good idea), I’ve extracted the eight tips:
- You gotta be yourself
- Get active on at least the top three major social networking sites: Twitter, Facebook and LinkedIn
- You gotta provide awesome, awesome content
- Be smart with your time
- Be consistent
- Promote others
- Connect face-to-face with individuals
- Thank others as much as possible
This is great stuff for those of you who are just beginning to use social media strategically.
Anyways, here’s the video – enjoy