A good example is something that has existed in web sales for a very long time: sites giving away free shipping if your purchases reaches a certain amount. I for one, find myself filling the basket until I reach the free shipping limit, and to me this proves, that it’s possible to work with incentives that motivate certain purchase behavior.
I’m sure this could be exploited in many new ways especially if combined with some of the social media services.

But I think there’s another part of ‘design for behavior change’ that could be equally exiting. It could be a great mission for product design companies to make products that have built in incentives towards the purchase (e.g. the purchase contributes to global causes, or to local community causes like a new playground) and at the same time motivates the customers to a certain new behavior through the design of the products (e.g. doing something great with your kid, getting more exercise, reduce waste or conserve energy). Of course the product should also fill a need and meet a market, but that goes without saying.

Maybe this could be a path to success for some?

When making industrial design products you’re very likely also trying to innovate or even invent new concepts (unless you’re solely into ’styling’). And while that is certainly the goal for many, and although ocassionally you stumble upon some true innovative concepts, in my opinion you’re most likely looking at “micro innovation” or – more plainly – improvement.

Improvement in products is important, because when you, as a consumer, are replacing a product with a new one, you expect added features – you’re looking for that piece of innovation that justifies the purchase. The case is clear when you’re replacing something that is a commodity: replacing a bicycle is much more fun if the new bicycle has some added feature that the old one didn’t (e.g. drive belt instead of chain).

And it’s also why it sucks so much replacing your old laptop with a new one: it’s fun to feel the added speed when you open your favorite apps to begin with, but very soon you start feeling sorry you spent €2.000 on something that’s essentially identical to what you had before. Unless it comes with some innovative feature (Apple did it right when they introduced the magnetically attached power cord “MagSafe”).

I really don’t believe in new products that just look better and don’t bring any improvement to what the product needs to do and to the people using it (unless what you’re replacing is fugly). So basically: Improve your products or don’t sell any!

It’s a well known fact that ideas that are kept in the drawer never reach their potential. Ideas need to be brought out into the open, discussed, elaborated upon, shown to people, tossed and turned etc. etc. until the idea transforms into a business opportunity, a product, a concept or whatever.
This proces of refining the raw idea into something usefull is being optimised in a variety of ways. A common buzz concept is crowdsourcing which intend to reduce the risk of creating products that people don’t really like. Another concept is userdriven innovation which is similar and by no means a new invention – except maybe in the product design world where designers traditionally have been sitting behind closed doors crafting their designs without any interaction with the end consumer.

One startup that builds on these new concepts is quirky which call themselves a ’social product development company’.

The idea is brilliant and also very simple: a) submit your idea, b) pay a small fee, and c) let the community (i.e. registered users) decide which product to take into production (they are currently rallying votes for product # 5).
If your idea is chosen, quirky and the rest of the community will help develop, build, and sell the product and part of the revenue goes back to you and other users that influenced the product.
There’s a lot more to the concept, so go check it out!

It’s all about sharing your idea, and making money. Excellent concept – and perhaps one for you to transform to the European market?
Or maybe just submit your 4-year-old-idea-in-the-drawer and make tons of money?